CALUA is more than a brand. CALUA stands for self-realization, self-confidence, and self-love. We want to take you on a journey, without rules and without norms, with courage, cohesion, and love. The world is changing so fast that you will be left behind if you don't leave behind the things that could hold you back. The future knows no stereotypical thinking and no (country) borders because it is inconsistent, unmanageable, and offers endless possibilities.

We rely on the diverse and the deviant and use our opportunities to experiment and live creatively. CALUA stands for a philosophy of life. Our pieces are intended to represent an expansion of self-confidence and to underline the uniqueness of every woman. We have freed ourselves from the old role model that pretended how a suitable life for a woman looks like in earlier times. The old clichés have had their day, which is why CALUA supports a completely new self-image of the current generation of women.

Individuality is key. That's why we prefer to produce only a few but special and high-quality pieces. With CALUA, we want to encourage you to think differently, feel good, and live out your individuality. We want you to embrace the idea of buying fewer items, opting for original creations of good quality that last longer.

Our products are made from environmentally sustainable materials and contribute to positive social impact. We aim to empower you to express your true self, and our pieces are designed to underline your personality, character, and passion. This is why we put the utmost love into details and always strive to be a small step ahead. Through our message, we hope to inspire you to be the best version of yourself and bring joy with our pieces, so that you radiate when wearing them.