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In February 2018, the idea to finally put an end to the long search for the perfect bikini was born. For German girls like the two best friends and founders Caroline and Luisa, it was almost impossible to find the bikinis of their dreams in Germany without long delivery times, high shipping costs and customs fees. Based on this, CALUA was created - a high-quality, young, exotic and feminine brand with a special focus on sustainability.
With her Instagram account @caroeinhoff, Caroline has been an inspiration for many girls and young women all around the world for several years. Her message of truly loving yourself and being what you want to be is what distinguishes her and her content. That is why it has always been her dream to combine these values, her style and creativity in her own brand.
Luisa is the creative mind behind CALUA. As a fashion designer and based on her business administration studies, she knows everything that is needed to implement the vision and build the brand of their dreams. True to Caroline’s motto "don’t let your dreams be just dreams", she started to develop CALUA right after her graduation.
DESIGNED TO BRING OUT THE BEST IN YOU
“We are women - we know exactly what other women want. We are totally picky ourselves and therefore, we have perfected our designs down to the smallest detail in order to present the female body perfectly. For both of us, high quality begins with the choice of fabrics and ends with the packaging of our bikinis. With every order, we send you a box full of love and hope that you will feel our CALUA angel energy just as much as we do.”