CALUA is more than a brand. CALUA stands for self-realization, self-confidence and self-love. We want to take you on a journey, without rules and without norms, with courage, cohesion and love. The world is changing so fast that you will be left behind if you yourself don't leave the things behind that could hold you back. The future knows no stereotypical thinking and no (country) borders, because it is inconsistent, unmanageable and offers endless possibilities.
We rely on the diverse and the deviant and use our opportunities to experiment and live creatively. CALUA stands for a philosophy of life. Our pieces are intended to represent an expansion of self-confidence and to underline the uniqueness of every woman. We have freed ourselves from the old role model that pretended how a suitable life for a woman looks like in earlier times. The old clichés have had their day, which is why CALUA supports a completely new self-image of the current generation of women.